Market Time Decisions

  Companies that operate in "market time" enjoy the ability to make critical decisions in very close proximity to the time that decision will be executed. Instead of making print decisions months or weeks in advance of the launch of a marketing campaign, AFPress' digital on-demand approach allows that decision to be made only a few days before launch. This capability is particularly critical in today's dynamic marketplace where windows of opportunity open and close quickly, regulatory requirements change constantly, and the competitive situation is highly volatile.

• Print and distribute the precise volume of materials needed with personalized with variable customer information within days of presentations
• Simultaneously test different approaches in different markets, and then rapidly and easily tailor your materials
• Reduce or eliminate the need for expensive and time consuming manual assembly of printed propsoals and packets

PROPPING PROPOSALS

  A client with several hundred sales professionals selling a large product portfolio to corporate customers nationwide had a problem with its sales proposals. Every sales rep wanted to provide each prospective customer with an attractive proposal that was customized to meet the unique needs of that client. Instead they had to settle for a generic proposal that looked good, that were printed, assembled and printed in bulk months in advance of their need. With the conversion to a digital, on-demand, versioned, variable color solution, AFPress enabled this client to deliver high quality proposals that could be quickly tailored to the unique needs of each client and be produced just days before presentation by the sales reps. The AFPress solution also eliminated the need for expensive and time consuming manual assembly of the printed proposals.

EMERGING MARKET

  The sales reps and marketing gurus in this client company were good at sensing emerging market opportunities before their competitors. The problem was that the organization could not respond quickly enough to take full advantage of the situation because they typically required at least 6 to 10 weeks to create, review and produce new collateral materials. With the conversion to a digital, on-demand, versioned, variable solution, AFPress enabled this client to shorten response time to less than 7 days and provided the opportunity to cost effectively test different approaches in different markets within that same time frame.